WHY CHOOSE US

You’ve no doubt noticed there’s a bewildering choice

of companies offering to help you with PR and marketing.

So why choose us?

What makes Regis Media stand out from the crowd more than anything else is that we understand better than anyone that content is key to building audiences.

There are now far too many marketing communications companies offering the same thing. Sadly, because “more of the same” is predominantly what’s on offer, customers assume that’s what they need.

The respected content strategist Rahel Bailie puts it like this: “Organisations invest tremendous resources in developing the framework for a great user experience – fabulous design, robust content management infrastructure. Yet when it comes to content itself, there’s often a gap.”

So, why are aren’t more marketing companies addressing this glaring lack of quality content?

Kirk Cheyfitz of the content production company Story Worldwide, says “nearly everyone in marketing understands” that nowadays “the only messages anyone will see and hear are the messages they choose to”.

“But as any good shrink will tell you,” says Cheyfitz, “between intellectual understanding and emotional acceptance lies a great gulf. Some are trying to fend off the future as long as they can. They won’t last long, but they may last long enough to waste lots of money.”

Thankfully, things are changing. Admittedly it’s happening faster on the other side of the Atlantic, but here in the UK as well, organisations are increasingly demanding more than a glorified rebrand from communications companies.

They’re discovering, for instance, that tweeting for the sake of it is wasting time, and that a website with insufficient content won’t command visitors’ attention for long. They’re realising that their customers’ expectations have changed, that it’s what they have to say that really counts.

You’ll see from our testimonials that there are plenty of other reasons why our clients choose us ahead of other companies. For example, there’s the excellent value for money we provide, the very high level of customer service, and our insistence on only using specialist expertise.

But the biggest reason is that we’ve acknowledged and embraced a new era in marketing communications – an era in which content really is king.